Dear Editor,
It sounds highly plausible that "tilting" menus towards plants will cut meat-eating (article by Damien Carrington, The Guardian, 31st. Jan 2022, link below). Unfortunately, the topic of "nudging" people towards certain changes of behaviour has been batted around for at least the last decade but doesn't seem to have created any significant changes.
I would say, yes, let's give it a try. But we should certainly not discard less "nudgy" solutions such as taxation and selective prohibition: It is far too late-in-the-day for us to dare to rely solely on nudging and tilting!
One option would be to use "Antibiotics Resistance" as a solution as well as a problem: We have known for a long time that routine use of antibiotics in meat production is wildly irresponsible. So let's stop doing that! Without antibiotics, intensive meat production becomes much less viable: Instead of being locked up in sheds, animals would need to be reared in a far more traditional way (e.g. grazing on meadows and on fallow land) thereby making meat rarer and more expensive, automatically causing us ... to consume less. And to treat animals far more humanely. And to have far healthier meat, when we do eat it. And not chop down rain-forests in order to grow animal-feed. And use less chemical-fertilizer on our crops. And not take antibiotics for granted.
So, job done! Or, rather, multiple jobs done!
Regards
